Email Campaign ROI Calculator

 

Instructions

1. Select the type of Email marketing ROI calculation; it can be per period (month, year) or per email campaign. This makes it a bit easier, depending on what email marketing statistics you have readily available. You can also use the “email campaign” type to calculate the marketing ROI of multiple campaigns at once by filling in the totals.

2. Change your currency if it is not default.

3. Enter your email volume. The email volume is the first part of calculating your own email marketing ROI statistics. number of conversions. Be sure that you enter the number of emails that were actually sent, so exclude any bounced email addresses.

4. Enter your open, click and conversion rates. To the right side you will see the total response statistics of your email marketing change as you adjust the sliders.

5. Enter the Net conversion value. This is the monetary value that an averge conversion adds to your email compaign profit, also called contribution margin.

6. Enter the total costs. This is the last part of the email marketing ROI formula.The total costs are all costs that can be attributed to your email marketing campaigns. This about costs like: CRM systemes your Email tools and license fees added external costs of for instance an online marketing agency, and don’t forget your Internal hours x hourly rate.

Your email marketing ROI: On the right side your results will be shown. The most important being: your total email marketing conversions, profit and email marketing ROI. The number of conversions to reach break even point are also calculated. Are you below the break even point, the ROMI and profits go red, meaning you are turning a loss after all the costs have been deducted from your email campaign.